Develop your skills in qualitative research for social science, 100% online.
Research interviews and focus groups are central to qualitative research.
In this flexible online course, you’ll learn how to:
- plan and carry out research interviews and focus groups in a range of settings
- consider the ethics of qualitative research
- analyse and present the information you uncover.
The course offers a bespoke, comprehensive learning experience informed by the diverse expertise of social scientists at the University of Aberdeen.
With access to engaging video lectures, discussion boards, and personalised feedback from a dedicated tutor, you’ll develop practical skills in qualitative research methods, from design to data analysis.
Who can join this online qualitative research course?
This Masters-level online short course is ideal for:
- early-career researchers, graduate students, and professionals in fields like social science, healthcare, and market research who need practical skills in qualitative research methods
- educators, career changers, and lifelong learners seeking flexible, hands-on training to design and conduct interviews, focus groups, and data analysis with ethical rigour.
What you’ll study
In this online course, you’ll develop your understanding of qualitative research, building your practical skills as well as theoretical knowledge.
You’ll learn how to carry out research interviews and focus groups successfully within a range of settings.
We’ll guide you through the process, from design stage, through to collecting and analysing data, and writing up your findings.
As well as mastering these qualitative research methods, you’ll focus on the ethics of conducting research, to ensure the ethical rigour of your future research work.
You’ll cover topics including:
- qualitative research design
- data collection
- research ethics
- data analysis.
By the end of this course, you’ll be able to...
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Demonstrate skills in qualitative research methods: interviews and focus groups.
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Design qualitative research using interviews and/or focus groups.
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Describe the merits and challenges of qualitative research in social science.
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Acknowledge ethical considerations of qualitative research.
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Analyse qualitative data.
Choose the University of Aberdeen for flexible online short courses

Fits around full-time work
This online course fits around work, with flexible hours and 24/7 study access.

You’re in expert hands
We’ve been delivering online and distance learning for decades.

20% alumni discount
University of Aberdeen alumni get 20% off this online course.
How you’ll study
Online learning
This distance-learning qualitative research course is delivered flexibly, 100% online.
You can learn with us anywhere in the world, no student visa required, and manage your study hours to suit you.
Your teaching
This course is taught at Masters level.
Teaching is delivered through MyAberdeen, our online Virtual Learning Environment (VLE). It holds all the materials, tools and support you’ll need in your studies. Take a look around MyAberdeen.
You can access your learning materials on computer, smartphone and laptop, 24 hours a day. You’ll find a range of resources available, including:
- videos
- recorded video lectures
- specially selected reading materials
- discussion boards with your tutors and peers
- an online portfolio space
- the online resources of our award-winning Sir Duncan Rice Library.
Your online portfolio space
In this course, you’ll have an online portfolio space where you can develop and showcase your work, giving you a more comprehensive and flexible learning experience.
Your tutors
This course is delivered by the School of Social Science.
You’ll learn from an internationally experienced team of academics and social scientists, and receive individual guidance and personalised feedback from a dedicated tutor.
This course is assessed online.
You’ll be assessed via two assignments:
- A project plan, where you’ll design a social science qualitative research proposal using interviews and/or focus groups (worth 50% of your final course grade).
- A reflective report on your application of research methods and data analysis (also worth 50%).
The course totals approximately 150 hours of study and assessment time. That’s around 10 – 15 hours per week.
This is an indicative guide to the time required for a typical student at this level to achieve the learning outcomes. This includes time for independent study, as well as teaching and assessments.
You can largely set your own study hours each week to cover the materials. MyAberdeen is available 24/7, so you can log in and study when it suits you.
Activities at fixed times
There may be some activities scheduled for fixed times. This could include coursework and assessments with deadlines, or online meetings with your tutor. Otherwise, you can access and work through the course at your convenience.
Our first-class support structure will ensure that you aren’t alone in your studies.
You’ll have contact with your coordinator via email, MyAberdeen, Microsoft Teams, or phone. You can use social media and discussion boards to chat with your fellow students too.
We provide a wide range of services to support you in your studies and beyond:
- Careers and Employability Service
- Disability support
- IT support
- Library support
- Student Support Service – help with finances, stress, wellbeing and non-academic issues
- Student Learning Service – study support, with advice sessions available via phone or Skype
- Aberdeen University Students’ Association (AUSA) – run by students for students
- Toolkit – clever apps and free training that can make your study life easier
Wherever you are in the world, you’ll feel part of our very special Aberdeen learning community.
Your course coordinator

Professor Joanne McEvoy
Joanne is a Professor of Politics and is Head of Social Science at the University of Aberdeen.
She holds a PhD from Queen’s University Belfast and started her academic career as a Post-Doctoral Fellow at the University of Pennsylvania, USA.
Joanne specialises in the politics of divided societies, combining research expertise with a commitment to engaging and inspiring students in political studies.
View Joanne’s profileWhere this will take you
You’ll earn 15 credits at Masters level (SCQF Level 11) when you complete this course and its assessments successfully.
You may be able to use these credits towards further study. Find out more about credits.
Build your social science research skillset
You may be interested in broadening your social science research skills with our complementary online course in quantitative research methods:

Quantitative Methods in Social Science
Study flexibly online and learn to carry out effective quantitative social research.
View Quantitative Methods in Social ScienceFurther study paths
This course provides a strong foundation for moving on to Masters or PhD studies.
The course will ready you to:
- pursue further study in fields including advanced qualitative research methods, social sciences, public policy, or healthcare research
- explore specialised programmes in areas including market research, policy analysis, or mixed-methods research.
Careers
Completing this course opens career opportunities in fields including academic research, market research, and policy analysis.
The skills you’ll gain—designing qualitative research, conducting interviews and focus groups, analysing data, and understanding research ethics—are highly valued in roles across academia, government, nonprofit organisations, and the private sector.
You will be able to apply these skills to gather insights, evaluate programmes, and make evidence-based recommendations in diverse professional settings.
Continuing Professional Development (CPD)
Your employer or professional institute may recognise this course for CPD hours. Talk to your employer or institute to find out more.

Free career support
Access our free careers service while you study.
- 1:1 appointments
- CV checks
- Interview prep
- Job opportunities
Entry requirements
Entry requirements
We welcome students from all over the world.
This course has no formal entry requirements. You do not need to provide proof of your qualifications.
But you do need to check the entry guidance above to understand the level of teaching delivered, to decide if this course is right for you.
If you do not have qualifications from the UK, check the equivalent teaching level for your country.
Visa requirements
You do not need a student visa to study online with us.
English language requirements
Teaching is delivered in English.
You do not have to provide proof of your English language skills to join this course. But we want to make sure that you can use English well enough to study successfully.
Recommended level of English
This course uses our Postgraduate Higher level of English language proficiency.
These are our Postgraduate Higher requirements, and these are minimum scores.
IELTS Academic, IELTS UKVI Academic, or IELTS Online (not IELTS Indicator or IELTS General Training)
- 6.5 overall
- 5.5 for listening and speaking
- 6.0 for reading and writing
TOEFL iBT or TOEFL iBT Home Edition
- 90 overall
- 17 for listening
- 21 for reading
- 20 for speaking
- 21 for writing
- TOEFL DI code is 0818
Cambridge English: B2 First, C1 Advanced, or C2 Proficiency
- 176 overall
- 162 for listening and speaking
- 169 for reading and writing
LanguageCert Academic / LanguageCert Academic SELT
- 70 overall
- 60 for listening and speaking
- 65 for reading and writing
Oxford ELLT Digital – English Language Level Test Online
- 7.0 overall
- 5.0 for listening and speaking
- 6.0 for reading and writing
PTE Academic (online test not accepted)
- 62 overall
- 59 for listening, reading, speaking and writing
Skills for English: SELT
- B2 pass with merit
Duolingo – tests taken from 1 July 2024 onward
- 120 overall
- 95 for listening and speaking
- 105 for reading and writing
University of Aberdeen English Pre-sessional Programme (PSE)
- Pass
- Valid for one year. Refresher can be offered if out of date
Pre-sessional academic English preparation programmes undertaken at other UK universities
- Pass at an equivalent of 6.5 (C1)
- B2 in all four skills
- Certification must be within one year prior to the start of your course
For more information about language qualifications see our English Language Requirements page.
When you study with us, you can expect a first-class support structure so that you’re never alone in your studies.
But learning online does mean you have to motivate yourself and manage your own time.
Your most important commitment will be time – the time to work through, reflect on and understand your teaching materials.
Before you start a course that involves a high degree of independent study, we recommend looking at the time you will be able to devote to your studies each week:
- Be realistic
- Create a weekly schedule as a guide
If you have any questions about studying online, get in touch with our friendly team. We’re here to help.
You will need access to:
A computer (PC, laptop or Mac) with an up-to-date operating system
Most teaching materials are smartphone- and tablet-friendly. But we recommend a proper laptop or desktop for completing assignments comfortably.
Reliable internet access
We recommend:
- a wired connection
- a minimum download speed of 2 Mbps so you can take part fully in live sessions.
Speakers or headphones
- We recommend a headset with built-in microphone and earphones if you’re likely to study in an environment with background noise.
- A webcam is optional, but you may like to use one for some interactive sessions.
Software
We’ll give you access to Office365 applications. This means you can use online versions of Microsoft Word, Excel, PowerPoint and OneDrive and install these programs on up to five personal devices.
If your course requires specialist software, we’ll provide you with access to this and a licence that lasts throughout your studies.
See our detailed IT requirements for more information.
Fee payment
Your course fee needs to be paid in full before you start your course.
We accept payment via Visa Debit, Visa Credit and Mastercard.
Ways to save
You may be able to get help funding this course via:
- discounts – if any discounts are available for this course, they’ll appear in the section below
- employer sponsorship – we accept full and partial fee payments from sponsors.
Find out more about funding options.
Student card
All our students are entitled to a University of Aberdeen student card. This gives you access to a range of student discounts around the city and online.
Learning resources
Access to all the essential books and resources you need are included in your tuition fee. They’ll be made available to you online and you do not have to buy your own copies.
We also provide optional recommended reading lists. Many of these resources are available electronically through our library, although purchases may be required if you wish to read the full list.
Printing
You may want to set aside a small budget for printing, depending on how you like to work.
This course has no formal entry requirements. You decide if it’s suitable for you.
The course is delivered at Masters level. At this level, you’d usually have at least:
- a 2:2 UK honours degree (or equivalent) in any discipline, or
- relevant professional experience that supports this level of learning.